Pokémon a go go

July 19, 2016

Since the launch of Pokémon GO on the 6th July, Japan’s Nintendo Co has seen a 14% jump in share value, with its market capitalisation rocketing to 4.5 trillion yen ($42.5 billion, €38 billion) by Tuesday, Reuters has reported.

Much to the frustration of fans around the world, the release of this smartphone game was staggered, initially being limited to just the United States, Australia and New Zealand.

Now, however, Pokémon GO is available to download on iPhones and Android phones in a total of 35, mostly European, countries, and has become a worldwide smash hit.

According to data collected by app analytics firm SimilarWeb, on the 7th July, one day after it’s official release in the United States, the game had already been installed onto more US Android phones than Tinder.

Moreover, the figures for app usage have also been astonishing. SimilarWeb reported on the 10th July that over 60 percent of those who downloaded the Android app in the US were daily users, which means roughly 3 percent of the entire US population were playing Pokémon GO on a daily basis.

The firm also reported that daily usage among players averaged 43 minutes 23 seconds, which puts its daily user activity higher than those of Whatsapp, Instagram, Snapchat or Messenger.

Meanwhile BBC News reported that in its initial week, Pokémon Go was more heavily tweeted than Brexit in the first week of the referendum (15.3 million tweets in comparison to 11.7) and twice as popular as the Euro 2016 football championships in its first week.

Even on the day of the UK referendum vote, there were almost as many Google searches for the game as there were for Brexit, and after it’s release, searches for the game even overtook those for that internet staple, pornography, reported the BBC.

For Nintendo, the runaway success of this game has provoked immense buying of their shares, on a scale that has surprised many.

Takashi Oba, senior strategist at Okasan Securities, said, “I’ve never seen the trend of such a big company’s shares changing so quickly in such a short period of time.” 

In fact, on Tuesday, trading in shares in Nintendo accounted for almost a quarter of all trading on the Tokyo Stock Exchange’s main board, according to Reuters.

Meanwhile the turnover of Nintendo shares reached 703.6 billion yen ($6.6 billion, €5.9 billion) by the end of Tuesday, thereby surpassing the 476 billion yen ($4.5 billion, €4 billion) record it set on Friday for trading turnover in individual shares.

Until now Nintendo has not been a contender in the virtual reality and augmented reality market, yet there has been speculation that the company may seek to capitalise on the success of Pokémon GO, for example with other popular characters such as Super Mario and Zelda following down the same path.

Sources include: Reuters, BBC News, SimilarWeb


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