The tiny Asian nation of Bhutan has a very big goal, to convert the country’s vehicles to electric power. The Bhutanese people’s culture has a deep respect for the environment, which is reflected in the Prime Minister’s decision in favour of zero emission vehicles.
Currently Bhutan’s main export is clean electricity from hydroelectric plants, which is sold to neighboring India. But most of the revenue from those sales at present goes to importing fossil fuels for transportation.
Following an economic crisis, the kingdom banned the import of new vehicles in March 2012, and subsequently imposed a “green tax” on all vehicles: 20 percent on those with engines of 1.8 liters or more, 5 percent on those below.
Prime Minister Tobgay announced his plan to reduce the country’s oil imports by 70 percent last December. Nissan CEO Carlos Ghosn followed this in February with an announcement of an agreement between the nation and the carmaker to provide electric vehicles for the country.
The opportunity to sell zero-emission electric cars was underscored by the Japanese carmaker Nissan’s simultaneous announcement that it had appointed a national sales company for the kingdom, named Thunder Motors. Nissan and Thunder will work together to develop localized versions of the company’s electric vehicles designed for conditions in the Himalayan nation, whose average elevation is 8,000 feet above sea level.
The first stage of the program is for Nissan Leaf electric cars to become both Bhutanese government vehicles and taxi cabs in the capital city of Thimphu.The Nissan Leaf is the most successful electric car in history, with over 100,000 sold.
Based on World Bank data for 2009, Bhutan has just 46 passenger vehicles per 1,000 people, meaning that its 742,000 citizens operate roughly 34,000 cars. Ghosn announced that Nissan hopes to sell “hundreds of cars” in the short term and “thousands” soon thereafter.
Though Nissan is be the world’s largest producer of battery-electric vehicles, it will not have an exclusive on electric-car imports to Bhutan.
The Nissan CEO told Green Car Reports: “We welcome others, Nissan is most able to compete when buyers compare the performance, price, and customer satisfaction of the Leaf against any other electric vehicle.”
The big picture, Ghosn suggested, is that Bhutan can provide an inspiration, perhaps even a model, for emerging nations as they look toward expanding vehicle sales.
Tobgay is the first prime minister of Bhutan to make an official visit to Japan since the two nations established diplomatic relations in 1986. On his recent visit Tobgay said he told Abe that Bhutan wants to introduce the vehicles to help conserve the environment and to reduce spending on oil imports.
Tobgay also took the time to convey his country’s appreciation for a recently signed grants agreement with Japan for underprivileged farmers.
“This assistance has been instrumental in improving the livelihood of farmers through increased productivity, and contributing to the nation’s effort to achieve food self-sufficiency and security,” he said.
During the talks, Abe also briefed Tobgay on Japan’s intention to become a “proactive contributor to peace” through international cooperation, in the light of China’s apparent willingness to pursue claims for territory and other resources in the Asia-Pacific region.
“We reaffirmed our commitment to the U.N. Charter and its purposes, including the peaceful settlement of disputes based on the principle of international law,” Tobgay said.
Sources: Japan Times, Green Car Reports
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