Japanese snacks manufacturer to open factory in Wales

Japan’s largest manufacturer of savoury snacksCalbee Inc, will open a factory in North Wales, creating 100 jobs over 5 years.

Wales’ Economy Minister Edwina Hart and Chairman and CEO of Calbee, Akira Matsumoto, made the announcement in Japan today, following a meeting to finalise the deal.

The expansion into Wales marks the company’s first investment in Europe. Calbee (UK) Ltd is a wholly owned subsidiary of Calbee Inc., and was established in February this year. The new site, located on Deeside Industrial Park will produce savoury snacks  for the UK and European markets. 

Mr Matsumoto, CEO of Calbee commented: “We are very excited to establish our first European factory in Wales.

“We are making a long-term commitment to grow our business from this important base in Deeside.”

Ms Hart said: “I am delighted to announce this important new inward investment for Wales.”

“Calbee is the latest in a long line of highly prestigious Japanese companies that have invested in Wales and I welcome their decision to establish their first European plant in Wales.”

The Calbee UK factory will initially produce its well-known pea-based snacks (“Snapea Crisps”) in a range of flavours. In addition to the manufacturing of the snacks, distribution and some R&D activities will also take place on site.

Production is set to commence in the first half of 2015.

The UK savoury snack market estimated to be worth around £3bn, and is the largest in Europe.

Source: Wales OnlineBBC

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