Nissan launches electric cars in China

Nissan Motor Co. has launched an electric car known as the Venucia on to the Chinese market. In doing so, it becomes the first Japanese automobile company to sell such an eco-friendly car in China – the largest vehicle market in the world.

Nissan collaborated with Chinese automaker Dongfeng Motor Co. to develop the Venucia e30.

‘With Nissan Global’s advanced technology, sales experience and know-how of electric vehicle, the Venucia e30 has been locally developed through our careful studies about market situations and consumer needs in China‘ said Jun Seki, President of Dongfeng Motor Co.

The Venucia is closely based on the Leaf electric car launched in Japan in 2010, and functions in a similar manner, despite having undergone some styling alterations. The Venucia can be fully charged in 4 hours via a household socket and is thought to be 7 times more economical than petrol models in the country. After a full-charge, the car can travel up to 175km. 

Nissan will manufacture the vehicle at a factory in Guangzhou and hopes to sell 50,000 of the models in 2018. By this time, the company also aims to have taken a 20% share of the Chinese market for electric vehicles.

The Venucia will retail at around 267,800 yuan, or around ¥4.7 million (GBP 27,000), for the cheapest model, and will be eligible for the Chinese government’s tax exemption for electric cars –  introduced to help reduce air pollution in the country.

‘I am looking forward to seeing the Venucia e30 lead China’s electric-vehicle market into the future and also to more development of new energy vehicles and the wide adoption of electric vehicles in China.’ said Seki.

Sources: The Japan Times; EV Fleet World

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